Founder · Strategist · Builder
Sasneh
Rajendran
Building companies at the intersection of technology, search, and growth.
Ernakulam, Kerala, India
Sasneh Rajendran · 2026
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Founder · Strategist · Builder
Building companies at the intersection of technology, search, and growth.
Ernakulam, Kerala, India
Sasneh Rajendran · 2026
About
Sasneh Rajendran is a serial founder, technical strategist, and digital architect based in Kerala, India. With over a decade of experience across SEO, web engineering, and brand building, he has shaped how businesses find their place on the internet.
His career began with a deep dive into search engine optimisation at TechWyse Internet Marketing, where he rose from specialist to Digital Marketing Manager — mastering the craft of organic visibility and brand authority along the way.
In 2019, Sasneh founded Ferdalance Technologies, channelling his expertise into building a company that delivered cutting-edge SEO and web solutions. He currently serves as its Board Member while helming new ventures.
Today, Sasneh leads Basanto as Founder & CEO and serves as a Technical SEO Consultant at Notebook Agency — continuing to craft strategies that bridge technology and growth for ambitious companies.
Areas of Expertise
Deep architecture-level optimisation — crawlability, indexation, Core Web Vitals, structured data, and advanced link strategy to dominate organic search.
From concept to code — full-stack web development, product ideation, and technical execution with a founder's eye for what actually matters.
Crafting narratives and identities that resonate — digital marketing, positioning, and content ecosystems that build lasting authority.
Founding, scaling, and steering technology ventures from zero to traction. Leadership built on first-principles thinking and relentless execution.
Multi-channel growth architecture — organic, content, automation, and analytics converging into measurable, compounding business results.
Strategic counsel for teams navigating complex digital landscapes — audits, roadmaps, and hands-on guidance that translates to real outcomes.
Career Journey
Ventures
Sasneh Rajendran's latest venture, where he applies his depth of experience in technology and growth to build something new. Headquartered in Ernakulam, Kerala.
Founded and led from inception, Ferdalance Technologies is an SEO and web technology firm built on the conviction that search mastery drives real business growth.
Leading AI automation strategy while continuing to shape technical SEO infrastructure — bridging intelligent automation with organic search excellence for forward-thinking clients.
Authored SEO and digital marketing insights for TechWyse — covering cutting-edge techniques, marketing automation, and web performance strategy.
An endless passion for search engine optimisation and the belief that every business deserves to be found.
— Sasneh Rajendran